Do direct deals make publishers more 💸?

As the popularity of #CTV has grown, so has the interest of publishers in selling CTV inventory directly. Here’s why:👇

𝐁𝐞𝐭𝐭𝐞𝐫 𝐂𝐨𝐧𝐭𝐫𝐨𝐥 𝐨𝐯𝐞𝐫 𝐀𝐝 𝐒𝐚𝐥𝐞𝐬 💰

Publishers can set their own prices, negotiate deals directly with advertisers, and establish relationships that are mutually beneficial. This direct relationship enables publishers to optimize revenue💲 and tailor offerings to the specific needs of advertisers.

𝐁𝐫𝐚𝐧𝐝 𝐒𝐚𝐟𝐞𝐭𝐲 𝐚𝐧𝐝 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐂𝐨𝐧𝐭𝐫𝐨𝐥 🎛️

Selling CTV inventory directly allows publishers to have more control over the type of ads that appear on their channels, ensuring a positive viewer experience and protecting the integrity of their brand.

𝐋𝐨𝐧𝐠-𝐓𝐞𝐫𝐦 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 🤝

Direct sales foster long-term relationships between publishers and advertisers. Building strong partnerships can lead to recurring business, loyalty, and increased trust between both parties, contributing to the overall success of CTV advertising efforts.

Still on the fence? Let's make the decision simpler for you.

ElementalTV’s full stack CTV monetization platform provides publishers with advanced inventory management controls by leveraging audience profiles and actions, which also helps curate and package how specific inventory is sold. The ingestion of #Publisher CMS data and First Party Audience Signals will enhance your curated contextual/demographic inventory packages, making them all the more enticing for advertisers. 🤑